The concept here is pretty straightforward:
Wine makers often focus on a straightforward brand, such as kendel jackson, or robert mondavi. This brand of wine focuses on the taste, and quality that goes into their product, letting the taste and quality of the wine speak for itself.
Each letter was designed to reflect the process that the wine goes through as its made, as well as the bouqet of tastes that the wine contains.
I'm thinking about adding a small ring (the color of the top vat sticker) to help transition the black seal into the bottle... Comments/Ideas?