Poster Series for a branding project I'm doing for Scout Interactive.
Logo isn't quite final, but its close. So tweaky things are still appreciated.
We wanted something military inspired, without the look and feel of the military. Ideas like exactness, efficiency, interactivity, and also the way information moves are represented here. We fealt the colors warm up the piece, and put a slightly approachable and humanistic spin on what is usually cold and unaproachable.
Typeface is a tweaked out version of a neville brody font, props if you know the name of it. The interactivity is a custom font check [link]
Really nice way to break with convention there. My first thought when I saw the lineup was that you were sort of referencing a scout’s knot book. The third one, in particular, has a sort of hangman’s knot sort of feel to it. I dig it.
Especially composition 3 and 4 from the left
But I like it much!